App Store spend for US iPhone users rise in 2020

iPhone users in the United States have spent an average of $138 on App Store purchases last year, a 38% increase from previous year’s figure.

A report from Sensor Tower says Apple’s Apple Store had the highest growth last year. Overall, user spending on both Google Play Store and the App Store totaled $111 billion.

The reason for the increase was attributed to COVID-19, as people tend to stay at home. Remote education, work and play encouraged the use of apps and tools. This year, Sensor Tower says consumer app spending will reach $180 on average.

The gaming category saw the highest increase, with a 43% boost from 2019. Here, per-device spend rocketed to $76.80 on average from $53.80, mostly attributed again to the ongoing…

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