Brie Larson, YouTube Personality. With an Oscar.

“It’s so exhausting to spend so much time nit-picking within your own head every detail of what you’re going to say,” she said. “I needed to know that it was OK for me to do something that was silly or simple and it wouldn’t blow everything up, which sounds really absurd almost a year later.”

She treated vlogging like studying for a new project. “When I’m prepping for a role, it’s like getting a crush,” she said. “You want to think about them, you want to talk about them, and everywhere you go, it’s almost like you get magical signs because your whole world is this love.”

Part of her research involved video calling successful YouTubers to learn their secrets. In that first announcement video, there are moments…



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