Fairy bread ‘cancel’ campaign dupes Australian media

Some of Australia’s most high-profile media organisations have been left red-faced after being fooled by a classic Chaser stunt – and it’s all about a kids’ party staple.

The satirical group created an elaborate trail of fakery to back up an online petition calling for an end to the “offensive” term ‘fairy bread’ – the white bread covered in multicoloured sprinkles loved by five-year-olds across the nation.

Using the pseudonym of Alexis Chaise – who apparently has a PhD and works in “salesmanship” at a lounge company – the group first set up a host of fake social media profiles.

Then, over a period of about a fortnight, *Dr Chaise* contacted selected news outlets, issued announcements and drove online outrage…

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